Wednesday, August 16, 2006

Back to basics ... again

The best first thing you can do to understand web analytics is to open a log file and mess around. It will either help you understand your site, or it will allow you to skip over the first fifty or so stupid questions about your analytics tools.

Then when you get really good at analytics, the best next thing you can do when you get stuck is ... open a log file and mess around. You never get away from it.

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